Drive 2 Dealer Program

Drive 2 Dealer Program

The Progressive® International Motorcycle Shows® Drive 2 Dealer program is designed to provide information about the show, and drive pre-show traffic to participating dealers.  If you’re a powersports retailer in one of the 7 markets we will be in during the 2017 tour, you’re invited to take part in this great program. As a participating dealer you will be provided with FREE promotional items to display in your dealership informing people that IMS is coming to town and offering discounts on tickets to the show.

Offering discounts on tickets is a great way to generate foot traffic during the fall and winter months!

Promotional items and benefits:

  • A double sided poster with a QR code to scan and purchase discounted tickets
  • Counter card with discount coupons and contact information for our new text message program offering show discounts and specials  
  • Gifts for your staff
  • Your dealership will be listed as a participating dealer on the Progressive® International Motorcycle Shows® website under the dealer locator— the resource enthusiasts use to find dealers offering discounts in their area.


Click Here to download a PDF order form if you are a dealer approx 100 mi radius of IMS Long Beach, New York, Dallas, Cleaveland, Minneapolis and Chicago.


Participating Dealers using this program will be listed by city below to let consumers know where they can find discount coupons. 

Long Beach

New York

Washington DC








The IMS Team has developed a number of cost-effective programs to help you get involved. Check out the sample poster and counter card you will receive to promote the tour.




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